One
afternoon at the end of August, Clive and Helen Tristram sat down and
took stock of their gite business. The season had been their worst,
their income plunging to just £10,000, which is half the amount their
six-year-old business once earned. 'We realised then that it just wasn't
worth it anymore,' says Clive.
But the Tristrams are not the only ones suffering. Thousands of British
families across France have discovered that the gite bubble has burst.
Once buying a gite or two seemed a guaranteed ticket to the good life
and comfortable living in France, but today many gite owners are
struggling to cover costs.
And the situation has just become worse: with P&O Ferries closing
all but one of the Western Channel routes from Portsmouth, and even
reducing between Dover and Calais, British holidaymakers face a
difficult journey to France, and so may decide not to come at all.
For Clive and Helen, the slump in the market is troubling, but at least
they have Clive's income as a management consultant to fall back on.
However, for Derek and Angela, the downturn is potentially devastating.
Having sold up in Britain, the couple sank a significant proportion of
their cash into a 17th Century farmhouse with outbuildings in Clere du
Bois in the Loire. After spending almost £90,000 creating four gites
with shared pool, they opened for business on September 12th 2001. They
expected trade to be slow at the start, but banked on a 14 week season.
They have been shocked by the reality. 'Even now we are regularly full
for just seven weeks, over July and the rest of the time is in the lap
of the gods,' says Angela. The couple are down at least £8,000 on their
estimated income – and there is nowhere to turn. 'All our equity was
swallowed up doing up the property,' says Angela. This is it for us. We
are not doing it for pin money, this is all we have and we are just
surviving.'
The cause of the problem is supply has outstripped demand over the past
few years thousands of Brits have headed across the Channel determined
to fulfil their dream of living in France it is estimated that 150,000
live there permanently, while 500,000 own a second home.
Buoyed by the rocketing UK property market and the comparatively low
cost of property in rural France, and encouraged by TV programmes
describing the apparent ease of turning barns into money-making
enterprises, many have chosen to fund their dream by becoming gite
landlords.
The result is a wholly saturated market in which oversupply is affecting
everyone from long established gite owners to beginners Reports suggest
there are five gites available for every person wanting to book one. In
the past five years, Chez Nous, the annual gite 'bible' for owners and
renters, has seen the number of property advertising pages rise from 330
to more than 500, and is now restricting the number of gites advertised.
Almost every gite owner complains of a 'flooded' market causing slow
bookings and lower prices. Some are getting no one through the door. Kim
Armstrong, whose husband works full-time in London, started trying to
rent out her three-bedroom gite in the Dordogne last summer, but has
not, had one single booking. She has dropped her £1,100 per week
starting price to £800, and now will take anyone for £20 per person
per night.
Ruth
Reid, an estate agent, has had gites in the Charente for ten years. This
year, for the first time, she was empty in June. 'People used to book
two years in advance to get a private place with a swimming pool,' she
says. 'Now there is an endless supply of properties with a pool.'
Clive and Helen started their business in 1999 with just one cottage in
Charroux, in the Vienne, south-west France. A few months later they
acquired a second cottage nearby.
'We calculated on both gites being full for 16 weeks of the year and
charging the going rate,' says Clive. 'At first there was no pressure on
the price during the peak season, and at other times we had good
low-season bookings.' They were so confident about the future that for
the 2002 season they rented another cottage called Chez Pierre and
sub-let it as a gite as well.
Two years on, however, the picture could not be more different. This
year Chez Pierre had no bookings at all, and the two others just a few -
many of those let out at a discounted rate. The Tristrams plan to take
drastic action. 'Next year we will not let out the third gite, and we
want to sell one of the cottages,' says Clive. He says one reason for
the market downturn is that former gite holidaymakers have bought their
own property. He estimates that at least ten of his regular customers
have now bought homes in France - that's 20 weeks' rental lost.
Meanwhile, Angela says many of those buying a second house rent it out
at a rate that distorts the market. 'They are undervaluing the property
for July and August and that makes it more difficult for people like us
who are doing it for real,' she says. lngram Monk, of the long
established property website FrenchProperty.com, has some blunt advice
for those planning to take on a gite’don’t do it. You're jumping on
a bandwagon that's long departed. People see a TV programme, and think
they can do it, but by the time they do so, they are following a dream
that is a few years old. There are too many gites now.
'It seems that for everyone who wants to book a gite, there's someone
looking to buy one. You think you'll be the exception that you will
succeed where others haven't, but that's not the case. You will simply
be throwing money away.' Especially as the latest news from P&O is
yet another blow to an already blighted French tourism industry. Last
year visitors to France fell by 20 per cent and reports suggest this
year is no better. Last year's decline was blamed on last year's
heatwave and the advent of cheap flights to even cheaper holiday
locations.
'France is more expensive than Spain and then there are the new
destinations such as the Adriatic,' says Monk. But while tourism may
have fallen, the cost of a gite certainly hasn't. Estate agent Mike
Norman, of Nord Charente Homes, says that ten years ago you could buy a
hamlet for £30,000 and spend almost the same again renovating it into a
gite complex.
'Today you spend £200,000 to buy a property, then another £30,000 per
gite in renovations. It takes about 12 years to recoup the original
outlay.'
And customers have become ever more demanding. 'People expect more and
more for their money now,' says Jonathan White, marketing director VFB
Holidays, which has been in the self-catering business for 35 years.
'Once they were happy to have a rustic gite and go back to basics. Now
they want a washing machine, dishwasher, swimming pool but they don't
expect to pay any more.'
All this means that making a profit is tough. Tim Williams, who runs a
course called How To Buy And Run A Gite Complex, says the return on
gites has fallen over the past few years - from ten per cent per annum
to between five to seven per cent. 'The ability for gite owners to raise
prices has been curtailed because of the competition, yet the costs of a
gite complex have risen,' he says.
Potential gite owners often overestimate the return. 'For example, if
you are buying a property with gites for £400,000 ~ and the house you
live in is worth half of that, then you calculate your rental income on
the remaining £200,000 only " says Williams. 'The return would be
about £12,000 per annum.' Monk's grim conclusion is: 'Gites are no way
to make a living. To have a chance you need at least three gites, but
then the workload is astronomical. , Having an annexe or a barn gives
you no return at all. Colleen Snitch, from the holiday rental company
Simply Perigord, has 78 homes on her books, mostly those of British
second-home owners.
'You earn enough for your own holidays, to pay for maintenance and
redecoration, but that's it. It will not pay back a mortgage and if you
are highly geared, don't expect it to work,' she says. Clive and Helen calculated that even when they were doing well, their
profit was just 20 pence per hour. Now they hope to get 200,000 Euro
(about £138,000) for the cottage in Charroux and that will go some way
to alleviate the pain of previous low returns. As for Angela and Derek,
and anyone else struggling with half empty gites, Monk does not hesitate
in his advice. 'Sell now,' he says. 'I know it sounds morally
reprehensible, and in a way it , is, but if you don't get out now, it
will be too late. 'Soon more and more people will realise that gites are
not a good investment and want to bail out. And then it will be too
late.'